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A brand new Digital Restaurant

digital_restaurant | 4th April 2019

We’ve given our brand a spring clean!

Our technology has evolved from a humble website design and ordering solution company into a stable, mature all in one digital platform, supporting enterprise-scale projects for some of the largest hospitality businesses across the world. So, we thought it was about time we also changed the way we look and talk to better reflect the Digital Restaurant of today.

Choose your journeyOne aspect that we wanted to resonate clearly through our new brand is the flexibility that we offer, both to our hospitality clients, who love the convenience of working with a single platform for multiple software and marketing products, but also to the guests that they ultimately serve, who want to be able to choose how to interact with the world around them.
We also wanted to reflect the fact that what we do is complex, but that we actually make life easier for our clients and their guests by simplifying the complexity and turning it into an amazing experience. That is reflected both in our language, but also in the way we present ourselves.

Visually speaking
We wanted to stand out from other companies in hospitality and, in what is a very crowded market, that is easier said than done. But we think we’ve achieved our goal, with a memorable and differentiated look and feel.
Take a look at our new logo. It is the focal point of our brand. It immediately identifies our communications and symbolises our brand promise – that our platform offers a seamless flow of data, guests and ultimately business, for our customers. As a rapidly growing force in hospitality, this is a message that singles us out as an authority and gives all our customers a reason to believe in us.

Similarly, our “flowing” multi colour brand pattern exists in our core identity system to communicate a technological ecosystem. This pattern has been designed to be flexible and can be interpreted in different ways just by altering the words it appears with.

And we’ve also used illustrations to communicate some of the more functional aspects of our business – often helping to make complex concepts more engaging and much easier to understand.These changes don’t represent a beginning or an end – they are a reflection of a stage on our journey. Over the months and years to come, you will continue to see us evolve – whether to meet the changing needs of our customers and their markets, adapt to the introduction of new technologies, or respond to the rapidly changing dynamics of the world around us.